Director of Global Marketing - Technology ($1-2M)


Our client is a fast growing tech start-up company and ready to go international marketing looking for go-to-market strategy expert 

Responsibilities:

  • Drive the development of campaigns and the execution of creative assets for packaging, campaigns, videos and digital content
  • Manage agency relationships including media, social, and other content partners
  • Develop Go-to-Market plans in conjunction with regional counterparts who will execute campaigns in market 
  • Manage launch plan for device transition (announcement of a new achievements, products, projects etc.)
  • Drive best-in-class positioning and messaging for all communications projects, including but not limited to: retail packaging, merchandising, advertising, web content, launch kits and more.
  • Partner with web content team to manage content for travel and syndication of that content globally and retail partners including A+ Content for Amazon/Google etc.,
  • Manage cross-functional teams to produce and deploy creative materials
  • Create traffic driving to the company’s website, execute online promotions and partnerships to help grow online presence
  • Analyse consumer insight data to determine market/consumer trends in order to develop creative assets and messaging global marketing plans
  • Drive proactive and consistent communication about key marketing initiatives, materials and messaging with counterparts in all global offices 


Manage Internal Team 

  • This position requires the ability to think both creatively and strategically.
  • Demonstrate a proven track record of planning and executing innovative marketing campaigns and communication plans.
  • Being strategic, demands a high level of execution, have the ability to multi-task and possess a strong work ethic.
  • Individual that seeks out challenges and sees them through and who can execute under pressure
  • Thoroughly understand the complexities of consumer sales, marketing and customer service. 


Education and Experience Requirements:

  • MBA minimum of 8-10 years of consumer marketing experience in consumer packaged goods, consumer electronics, media or consulting industry
  • Global experience required
  • Passion for brands and understanding of consumer trends
  • Excellent written and verbal communication skills; extensive experience writing creative briefs
  • Strong organizational and analytical skills
  • Support Company’s Affirmative Action initiatives, providing equal opportunity to employees and candidates.
  • Uphold Company’s affirmative action plan and make good faith efforts to achieve affirmative action goals & time tables.

 If you are interested in finding out more about this career opportunity, please email your resume to Cani Fan, canif @charterhouse.com.hk Tel: (852) 3151 1300 Web: www.charterhouse.com.hk 

Charterhouse Partnership Hong Kong is here to assist you in your job search. Our experienced recruitment consultants will provide you career advise and assist you in develop a tailored job search strategy 

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