Whether the goal of a marketing campaign is to drive installs, further engagement, or reconnect with lapsed players, their Media and Marketing team Is responsible for making it happen . They allocate their advertising budget in order to make all of their campaigns, online, offline and social, a huge success.
To achieve this, they work very, very closely with a few select partners. You’ll be responsible for leading and inspiring these external teams to get the best results possible.
Their team and partners helped make their MMO be the most watched Advertisement of all time, and brought you the instantly recognizable multi-channel Ads in China.
Our client are always looking for creative ways to get their message across, just like they are always looking for people with a big vision and entrepreneurial spirit to recognize and capitalize on those special opportunities.
About the Role
They shoot for the moon in everything they do - there is no end and there is no bar, there is only better.
At marketing team, they try to push the limits of connecting their games to players and keeping them excited.
They believe in experimentation and taking calculated risks so they could do things that have never been done and achieve results that have previously been unachieved.
In the past few years, the media team has been fortunate to contribute to some pretty cool achievements and never been done things like building some of the most sophisticated campaigns ever run on Facebook, and securing placement for the most watched Super Bowl spot of all-time.
But in order for us to continue on this path, they need to find new, creative, and inspiring ways to showcase our games to the world.
They know that we can’t do the same thing over and over and hope for spectacular results.
Spectacular results need spectacular strategy, effort, and execution.
In order to reach new heights, they need a proven data-driven marketing strategist that is adept at providing strategic insights and improving operational efficiency.
As a member of the media team focused on performance marketing & analytics, you will partner with media buyers to ensure they are pursuing the best media strategy and executing flawlessly.
They believe that the opportunity to impact their games and players through marketing are only limited by how creative or daring we choose to be.
And in order to reach new heights, they need great people.
If you are a skilled and experienced media marketing guru that is analytical (loves determining insights from data), strategic, and entrepreneurial, you might be the person we are looking for.
As a member of the media team, this role demands an individual to drive all aspects of our media campaigns, from identifying new opportunities for player growth and retention on mobile, social media, specialized local platforms such as Weixin and Weibo and offline initiatives; to analysing and determining the areas of greatest return on media spend investment; to managing multiple agencies and partners.