Branding and Marketing Manager (Insurance)

Job description

I am looking for an individual to lead as Branding and Marketing Manager for my client, a leading Insurance firm in Hong Kong.

Key Responsibilities:              

• Grow and drive the brand awareness, engagement, and recognition of the company
• Formulate the branding campaigns and product launches to drive business growth
• Design and implement the brand guidelines to ensure consistency across all visuals and contents of the brand to ensure the brand's tone of voice is delivered
• Analyse the competitive landscape and monitor the brand performance and effectiveness of brand campaigns with a data-driven approach Digital & Social Media Strategy
• Develop and implement a customer-centric and data-driven digital and social media strategy to drive digital acquisition, customers engagement, channels optimization across all platforms
• Manage social media platforms and all digital touchpoints (APP & Website) to achieve brand objectives
• Manage the development and enhancement of APP & Website with Distribution & Product team Collaboration & Partnership
• Manage advertising agencies in ideation and formulation of branding campaigns and activities

Key Requirements:                                         

• > 9 years of experience in Branding and Marketing with solid experience in digital products/ services
• Need experience in digital strategy, digital identity and performance marketing (SEO/SEM/Facebook marketing/ Google Ads, Google Analytics/ Web content management)
• English and Cantonese MANATORY

If you are interested in finding out more about this career opportunity, please email your resume to Wanny Soh, wanny.soh@charterhouse.com.hk Web: www.charterhouse.com.hk

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