Purpose of the job
To further develop and strengthen CRM planning and implementation for the brand and solid trade marketing business opportunity.
- As the CRM Lead to develop and manage the CRM strategties and budget for the brand in HK and Macau markets.
- Develop annual CRM action plan with internal product & branding marketing campaigns to align with sales objectives.
- Enhance the growth of membership’s aquisitions and retentions
- Conduct analysis of customers’ data to provide the business insights and develop related action plan to achieve CRM objectives
- Manage and monitor trade marketing and to build strong relationship with business partners to maximize opportunities in key department stores and shopping malls to capture sales and gain ranking
- Manage all collaterals required to support the activities in sales channels (e.g. brand brochure, consultation book and all CRM related counter materials)
- Develop and implement in-store event, VIP events, roadshows and promotional activities to drive traffic and sales
- Degree holder with at least 7 years experience of CRM or loyalty program within Beauty/FMCG/Retail industry
- Strong in project management and budget management with experienced in planning and executing CRM strategies
- Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms
- Detail-oriented with strong ability to analyze data issues and able to work under pressure and tight schedules
- Good written and verbal communication skills in Cantonese, English and Mandarin
- Proficiency in Microsoft Access, Excel, Word, PowerPoint and overall strong computer skills
If you are interested in finding out more about this career opportunity, please email your resume to Winky Cheung, winky.cheung @ charterhouse.com.hk Tel: (852) 3151 1300 Web: www.charterhouse.com.hk
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