I am looking for a strategic leader to serve and lead as Head of Customer Segmentation & Engagement my client, a leading bank in Hong Kong.
He/She will help formulate and drive the customer engagement strategy to improve the bank’s portfolio quality, customer loyalty and profitability.
Formulate customer engagement strategy to deepen customer relationship as measured by revenue per customer, product penetration and customer retention etc
Build customer loyalty and privilege program and design seamless engagement journeys to strengthen value proposition of the bank
Lead the team to implement effective marketing programs and customer engagement events to grow, engage and retain the Bank’s target customers
Formulate customer strategy covering segmentation, channel optimization, communication approach,
Identify business opportunities and implement related plans by using analytics, AI, data models to improve program effectiveness
Use data-driven approach to identify business opportunities and transform customer insights into actionable initiatives
Use AI and data to improve frontline and customer experience, uplift sales productivity and drive incremental revenue from the target segment
> 12 years of experience in marketing, customer segment, product management, business analytics or sales and distribution
Sound knowledge in Retail Banking and Wealth Management business and products
Strong knowledge or experience in data analytics and modelling
Cantonese/Mandarin is a MANADATORY
If you are interested in finding out more about this career opportunity, please email your resume to Wanny Soh, firstname.lastname@example.org Web: www.charterhouse.com.hk
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