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Head of Customer Segmentation & Engagement

Job details

Location: Hong Kong S.A.R
Job Type: Permanent
Discipline:
Reference: HCSE/WS290721
Posted: 4 months ago

Job description

I am looking for a strategic leader to serve and lead as Head of Customer Segmentation & Engagement my client, a leading bank in Hong Kong.

 

He/She will help formulate and drive the customer engagement strategy to improve the bank’s portfolio quality, customer loyalty and profitability.

 

Key Responsibilities:              

 

  • Formulate customer engagement strategy to deepen customer relationship as measured by revenue per customer, product penetration and customer retention etc

  • Build customer loyalty and privilege program and design seamless engagement journeys to strengthen value proposition of the bank

  • Lead the team to implement effective marketing programs and customer engagement events to grow, engage and retain the Bank’s target customers

  • Formulate customer strategy covering segmentation, channel optimization, communication approach,

  • Identify business opportunities and implement related plans by using analytics, AI, data models to improve program effectiveness

  • Use data-driven approach to identify business opportunities and transform customer insights into actionable initiatives

  • Use AI and data to improve frontline and customer experience, uplift sales productivity and drive incremental revenue from the target segment

 

Key Requirements:                                         

 

  • > 12 years of experience in marketing, customer segment, product management, business analytics or sales and distribution

  • Sound knowledge in Retail Banking and Wealth Management business and products

  • Strong knowledge or experience in data analytics and modelling

  • Cantonese/Mandarin is a MANADATORY

 

If you are interested in finding out more about this career opportunity, please email your resume to Wanny Soh, wanny.soh@charterhouse.com.hk Web: www.charterhouse.com.hk

 

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