Banking & Financial Services

Information Technology & Digital

Head of Customer Segmentation & Engagement

Job details

Location: Hong Kong
Job Type: Permanent
Reference: HCSE/WS290721
Posted: about 2 months ago

Job description

I am looking for a strategic leader to serve and lead as Head of Customer Segmentation & Engagement my client, a leading bank in Hong Kong.


He/She will help formulate and drive the customer engagement strategy to improve the bank’s portfolio quality, customer loyalty and profitability.


Key Responsibilities:              


  • Formulate customer engagement strategy to deepen customer relationship as measured by revenue per customer, product penetration and customer retention etc
  • Build customer loyalty and privilege program and design seamless engagement journeys to strengthen value proposition of the bank
  • Lead the team to implement effective marketing programs and customer engagement events to grow, engage and retain the Bank’s target customers
  • Formulate customer strategy covering segmentation, channel optimization, communication approach,
  • Identify business opportunities and implement related plans by using analytics, AI, data models to improve program effectiveness
  • Use data-driven approach to identify business opportunities and transform customer insights into actionable initiatives
  • Use AI and data to improve frontline and customer experience, uplift sales productivity and drive incremental revenue from the target segment


Key Requirements:                                         


  • > 12 years of experience in marketing, customer segment, product management, business analytics or sales and distribution
  • Sound knowledge in Retail Banking and Wealth Management business and products
  • Strong knowledge or experience in data analytics and modelling
  • Cantonese/Mandarin is a MANADATORY


If you are interested in finding out more about this career opportunity, please email your resume to Wanny Soh, Web:


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