Product Analyst

Our client, a globally recognised leader in digital payments, is seeking a high-calibre Product Analyst / Assistant Manager to join their Issuer Solutions team in Hong Kong.

This is an exciting opportunity to work at the heart of the consumer payments ecosystem, partnering with leading banks to drive credit card portfolio growth, marketing effectiveness, and customer lifecycle engagement across one of the world's most advanced payment networks.

You will play a hands-on, execution-focused role, leveraging data and insights to deliver impactful marketing campaigns and optimise cardholder performance across acquisition, activation, usage, and retention.

🧩 Key Responsibilities

📊 Campaign Execution & Marketing

• Support the design and execution of credit card campaigns (acquisition, spend, activation)
• Coordinate with internal teams and issuing banks to launch and optimize campaigns
• Ensure timely delivery of campaign assets, targeting strategies, and tracking

📈 Portfolio & Lifecycle Optimisation

• Monitor and analyse portfolio performance across the cardholder lifecycle
• Identify opportunities to increase engagement, spend, and retention
• Support lifecycle initiatives such as onboarding, activation, and re-engagement campaigns

📉 Performance Analytics & Insights

• Develop and maintain performance dashboards and reporting
• Analyse campaign results to generate actionable insights and recommendations
• Support A/B testing and effectiveness measurement

🤝 Stakeholder & Client Engagement

• Partner closely with issuer clients (banks) on campaign execution and portfolio management
• Collaborate with internal stakeholders across marketing, analytics, and business development
• Support client reviews and strategic growth initiatives

🔎 Market Intelligence

• Track competitor campaigns and market trends
• Contribute to best practices in credit card marketing and engagement strategies

✅ Ideal Candidate Profile

• 2-5 years' experience in retail banking, card business, payments, or fintech
• Strong understanding of credit card lifecycle management (acquisition → retention)
• Hands-on experience in campaign execution, targeting, or marketing analytics
• Strong analytical capabilities (Excel, reporting, dashboards)
• Proven ability to manage multiple projects in a fast-paced environment
• Strong communication and stakeholder management skills
• Fluency in English required; Cantonese/Mandarin advantageous