Retail Marketing Director - SEA

Job description

Key responsibility

• Develop and lead the APAC marketing strategy, ensuring alignment with the global brand vision and regional business growth objectives.
• Drive integrated marketing initiatives across PR, media, events, retail marketing, digital channels, and strategic partnerships to enhance brand awareness and commercial performance.
• Strengthen brand storytelling through culturally relevant content and market-specific activations across the region.
• Cultivate and leverage strong relationships with media, influencers, celebrities, and strategic partners to maximize brand visibility and engagement.
• Manage marketing budgets, planning processes, and performance metrics to ensure effective resource allocation and measurable ROI.
• Lead, coach, and develop a high-performing regional marketing team while collaborating closely with cross-functional stakeholders to drive business growth.

Qualifications

• Minimum 15 years of marketing experience within the luxury, fashion, lifestyle, or premium consumer goods sectors across APAC.
• Demonstrated success in regional marketing leadership, brand building, and executing integrated marketing campaigns.
• Strong commercial acumen with proven experience in budget management, performance tracking, and marketing optimization.
• In-depth understanding of APAC consumer behaviour, media landscape, and digital marketing ecosystem.
• Exceptional stakeholder management, communication, and leadership skills.
• Extensive network across APAC press, media, celebrities, influencers, and industry partners.
• Fluent in English, Cantonese, and Mandarin (mandatory).

Ideal Candidate Profile

• Strategic marketing leader with extensive APAC experience.
• Proven ability to build and elevate luxury brand equity across diverse markets.
• Strong track record in driving both brand awareness and commercial results.
• Well-connected within the luxury, media, and influencer ecosystem across Asia Pacific.
• Experienced in leading multicultural teams and managing regional stakeholders.