In today's fast-paced and ever-changing business world, enhancing efficiency has become a key driver for companies seeking to stay ahead of the competition. With advancements in technology, companies are now able to automate various tasks and processes to streamline their operations and increase efficiency. From Applicant Tracking Systems (ATS) to Artificial Intelligence (AI) and online skills assessments, companies are leveraging technology to make their job easier and more efficient.

Research conducted by Glassdoor in 2017 found that the interview process alone took 23.7 days. Investing in AI can automate the labour-intensive administrative tasks that are responsible for most of the time delays in recruitment.

However, recruiters must learn to adapt and stay relevant as technology continues to advance and disrupt established job paradigms, or else they risk being displaced.


Can Automation Improve Company Efficiency?

Automation has developed into a crucial tool for businesses aiming to increase productivity. Businesses may give their staff more time to focus on more complicated and high-value projects by automating repetitive and regular chores. The applicant tracking system (ATS) is one of the most often utilized methods for automation in the recruiting process (ATS).

ATS assists recruiters in managing the whole hiring process, including applicant sourcing, resume screening, and interview scheduling. Recruiters can focus on more important areas of the hiring process by automating these procedures in order to save time and resources.


How can Artificial Intelligence (AI) tools help Recruiters?

Artificial Intelligence (AI) tools have revolutionised the way recruiters work by automating and streamlining many processes. One way AI tools can help recruiters is by automating candidate sourcing. AI-powered tools can scan thousands of resumes, job postings, and social media profiles to identify the best candidates for a job. This saves recruiters a lot of time and effort and allows them to focus on other tasks such as interviewing and candidate engagement. AI-powered tools can also provide valuable insights into a candidate’s background, such as their work history, education, and skills, which can help recruiters make better hiring decisions.

AI technologies may also aid recruiters by increasing candidate engagement. Candidates can be interacted with, their queries answered, and given pertinent information about a job or the recruiting process by means of AI-powered chatbots. As a result, prospects will have a better candidate experience and recruiters will be able to keep in touch with them throughout the recruiting process. By customizing job suggestions and messaging based on an applicant's interests, talents, and background, AI techniques may also be utilized to enhance the candidate experience.

Recruiters can now make more impartial recruiting judgments with the aid of AI tools. Prejudice in hiring is a prevalent issue that can result in unethical and discriminatory behaviors. By evaluating applicants based on objective criteria like abilities and experience rather than arbitrary ones like race or gender, AI systems can aid in the elimination of bias. AI-powered evaluations can also aid in the identification of individuals who possess the necessary abilities and character qualities for a position, which can improve job performance and retention rates. Recruiters may make sure they are choosing the best applicants based on objective criteria and not on personal prejudices by employing AI technologies to make recruiting decisions.

Another rising AI tool that is popular in the market now is ChatGPT and it is the talk of the town.While ChatGPT need not be a source of concern for recruiters, they should be mindful of the possible effects that automation and AI may have on their sector. Several of the laborious and time-consuming operations that recruiters presently carry out, including finding applicants and scheduling interviews, might be automated with the help of ChatGPT and other AI technologies. This might increase the productivity of recruiters and free them more of their time for higher-level duties like managing applicant relationships and strategic planning.

Online skills assessments are another key area where automation is driving efficiency in recruitment. These assessments can help recruiters evaluate candidates' skills and competencies more accurately, allowing them to identify the most suitable candidates quickly. By automating the assessment process, companies can save significant amounts of time and resources while improving the accuracy and reliability of their hiring decisions.


Staying Relevant in the Age of Automation

While automation can drive significant efficiency gains, it also raises concerns about the role of recruiters in the hiring process. Many fear that automation will replace recruiters, rendering their skills and expertise obsolete. However, this is not necessarily the case. Instead, recruiters must learn to adapt and stay relevant in the age of automation.

One way recruiters can stay relevant is by embracing technology and developing new skills. Rather than fearing automation, recruiters should view it as an opportunity to enhance their expertise and expand their skillset. By learning to use new tools and technologies, recruiters can stay ahead of the curve and remain effective in their roles.

Another way recruiters can stay relevant is by focusing on their core strengths. While automation can help recruiters streamline their operations, it cannot replace the human touch. Recruiters can add value to the hiring process by providing personalized and tailored support to candidates, building relationships, and providing insights that only a human can provide.



Technology and automation are essential tools for driving efficiency and companies can leverage these tools to streamline their operations and improve their hiring decisions. However, recruiters will need to be agile, learn to adapt and know how to use technology so that they can stay ahead of the curve and remain effective in their roles, adding value to the hiring process and driving business success.