Job details
| Location: | Hong Kong S.A.R |
| Job Type: | Permanent |
| Discipline: | |
| Reference: | MPMG/AW310724 |
| Posted: | 10 months ago |
Job description
Key Responsibilities:
Collaborate with the brand team to understand brand positioning, target audience, and campaign objectives.
Conduct in-depth market research and consumer analysis to identify optimal media channels, touchpoints, and consumer behaviors.
Develop comprehensive media plans that incorporate a mix of traditional and digital media channels (e.g., TV, radio, print, social media, programmatic, etc.).
Negotiate media rates, placements, and sponsorship opportunities to maximize the impact of media investments.
Manage media agency relationships and provide strategic direction on campaign execution.
Monitor and analyze campaign performance, optimize media plans, and provide data-driven insights to the marketing team.
Stay up-to-date with the latest media trends, technologies, and industry best practices.
Collaborate with the creative team to ensure brand consistency and messaging alignment across media channels.
Manage the media budget and ensure efficient allocation of resources.
Report on media performance, ROI, and make recommendations for future campaigns.
Required Qualifications:
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Minimum 7 years of experience in media planning or buying, preferably in the FMCG industry.
Proven track record of developing and executing successful media strategies that drive business results.
Proficient in media planning and buying tools, data analysis, and performance reporting.
Strong understanding of traditional and digital media channels, their respective strengths, and how to integrate them effectively.
Excellent communication and presentation skills to liaise with cross-functional teams and stakeholders.
Ability to work under tight deadlines and manage multiple projects simultaneously.
Strong negotiation and vendor management skills.
Creative thinking and ability to provide innovative media solutions.
If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, andrew.wong@charterhouse.com.hk Web: www.charterhouse.com.hk