Media Manager - Global FMCG Retail (HKD 55,000 per month)

Job description

Key Responsibilities:

• Develop and implement comprehensive media strategies that align with brand objectives and target audience insights.
• Oversee end-to-end media campaigns, including planning, execution, monitoring, and optimization across various channels (digital, print, TV, radio, etc.).
• Budget Management, manage and allocate the media budget effectively to ensure maximum ROI and cost-efficiency.
• Work closely with cross-functional teams (marketing, sales, creative) to ensure cohesive messaging and brand alignment.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Build and maintain relationships with media vendors, agencies, and platforms to negotiate best rates and placements.
• Stay updated on industry trends, consumer behavior, and competitive landscape to inform media strategy.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 7-8 years of experience in media planning and buying, preferably within the FMCG sector.
• Strong analytical skills with experience in performance tracking and reporting.
• Excellent communication and interpersonal skills.
• Proficient in media planning tools and analytics platforms.
• Ability to thrive in a fast-paced, dynamic environment.