Brand Manager - Global FMCG Principal

Job description

​Responsibilities:

• Develop and execute comprehensive brand strategies that align with the overall marketing and business objectives.

• Conduct market research, analyze consumer insights, and identify target audience segments. Define brand positioning, messaging, and differentiation to create a strong brand identity.

• Develop and implement integrated marketing communication plans to effectively convey the brand message across various channels.

• Collaborate with creative teams, advertising agencies, and media partners to develop compelling campaigns and assets.

• Support new product launch with go to market strategy

• Monitor and analyze brand performance metrics, including market share, brand awareness, and brand equity.

• Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure brand consistency and alignment of strategies.

• Work closely with sales teams to develop trade marketing initiatives and support sales growth. Provide brand training and guidelines to internal stakeholders and external partners.

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Requirements:

• Bachelor's degree in marketing, business administration, or a related field

• Proven experience as a Brand Manager or in a similar brand management role.

• Strong understanding of brand management principles, strategies, and best practices.

• Excellent creative thinking and problem-solving abilities.

• Excellent communication and presentation skills.

• Proficient in market research and data analysis.

• Familiarity with digital marketing and social media platforms.

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If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, andrew.wong@charterhouse.com.hk Web: www.charterhouse.com.hk

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