Marketing Director

Job description

About the Role:

• Design and implement full-scale marketing strategies to boost brand recognition, attract potential customers, and accelerate revenue expansion.
• Supervise and coach a team of marketing specialists, offering direction, assistance, and constructive evaluations.
• Collaborate with sales departments to synchronize marketing initiatives with sales goals, enhancing customer acquisition and loyalty.
• Manage the planning and execution of marketing campaigns across multiple platforms.
• Assess industry trends, competitor strategies, and consumer behavior to uncover opportunities for innovation and competitive advantage.
• Cultivate and sustain strong connections with essential stakeholders, including internal teams, clients, partners, and industry leaders.
• Monitor and evaluate marketing KPIs, performance metrics, and return on investment to measure success and guide strategic choices.
• Keep abreast of industry advancements, evolving trends, and cutting-edge technologies to optimize marketing performance.
• Guarantee all marketing initiatives comply with brand standards, legal regulations, and corporate policies.

About the Candidate:

• Bachelor's degree in Marketing, Business Management, or a relevant discipline; advanced degree is a plus.
• Minimum 15 years of experience in a high-level marketing leadership position, ideally within the B2B services sector.
• Proven ability to craft and deploy multi-channel marketing plans that enhance brand visibility, customer interaction, and profit growth.
• Exceptional strategic and analytical capabilities, with a knack for turning data into practical insights and business strategies.
• Outstanding verbal and written communication skills, with the aptitude to engage and align stakeholders at all organizational levels.
• Innovative mindset with a drive for creative solutions and a history of achieving results in a rapidly changing setting.
• Strong leadership and team-building expertise, capable of energizing and guiding a top-tier marketing team.
• Familiarity with marketing automation software, CRM systems, data analytics tools, and Microsoft Office applications.