Job details
| Location: | Hong Kong S.A.R |
| Discipline: | |
| Reference: | SMDPM/AW310724 |
| Posted: | 9 months ago |
Job description
Key Responsibilities:
Develop and drive digital campaign strategies across search, social media, display, paid platforms and other digital channels
Monitor, analyze, and report on the performance of digital marketing initiatives, providing actionable insights and recommendations
Optimize digital campaigns in real-time to improve key metrics such as click-through rate, conversion rate, cost per acquisition, and return on ad spend
Collaborate with the professional service providers and agencies to ensure digital assets and campaigns are aligned with brand guidelines and objectives
Leverage customer data, market insights, and industry trends to identify opportunities for growth and innovation in the digital space
Manage the end-to-end implementation of digital marketing tools and technologies, including platforms for advertising, analytics, and measurement
Stay up-to-date on the latest digital marketing trends, best practices, and emerging technologies to enhance the company's capabilities
Required Qualifications:
Bachelor's degree in marketing, digital media, analytics, or a related field
Minimum 10 years of experience in digital marketing, with a strong focus on campaign management and performance optimization
Deep understanding of growth optimization, best practices such as A/B testing is also required
Strong foundation in digital platforms such as MS Dynamics 365, Google Analytics4 , Google Ads, Google Data Studio, Google Search Console, Google Firebase, Sitecore, Umbraco, Radica RiManggis, Eventxtra and Wufoo.
Demonstrated ability to interpret complex data, identify trends, and translate insights into actionable strategies
Excellent communication and collaboration skills to work effectively with cross-functional teams
Strong project management and organizational skills to ensure the timely delivery of digital campaigns
If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, andrew.wong@charterhouse.com.hk Web: www.charterhouse.com.hk
Charterhouse Partnership Hong Kong is here to assist you in your job search. Our experienced recruitment consultants will provide you career advise and assist you in develop a tailored job search strategy.