Sales & Marketing

CRM Manager - Shopping Mall

Job details

Location: Hong Kong
Job Type: Permanent
Reference: CRMM-SM/CW110624
Posted: about 1 month ago

Job description

 About the Role:

  • Develop and implement comprehensive CRM strategies and programs to drive brand promotion, tenant engagement, and customer loyalty.
  • Collaborate with internal teams, including marketing, sales, and operations, to align CRM initiatives with overall business objectives.
  • Manage and optimize CRM platforms and tools to ensure effective customer data management, segmentation, and targeted marketing campaigns.
  • Analyze customer insights, behavior, and preferences to identify opportunities for personalized marketing, brand promotion, and tenant satisfaction enhancement.
  • Develop and execute tenant engagement programs to foster strong relationships, gather feedback, and address concerns effectively.
  • Identify potential partnership opportunities with external organizations, brands, and stakeholders to enhance brand visibility and drive mutually beneficial collaborations.
  • Lead the negotiation and execution of partnership agreements, ensuring alignment with business goals and brand positioning.
  • Build and maintain strong relationships with key stakeholders, including tenants, partners, vendors, and community organizations.
  • Monitor and analyze market trends, competitor activities, and industry best practices to identify innovative strategies and stay ahead of the curve.
  • Collaborate with cross-functional teams to ensure seamless implementation of CRM initiatives, partnership activities, and brand promotional campaigns.
  • Track and report on key performance indicators (KPIs) to assess the effectiveness of CRM strategies, tenant engagement programs, and partnership initiatives.


About the Candidate:

  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience as a CRM Manager or a similar role, preferably in the retail, real estate, or hospitality industry.
  • Strong knowledge of customer relationship management principles, strategies, and best practices.
  • Excellent analytical skills with the ability to interpret complex data, generate insights, and make data-driven decisions.
  • Proficiency in CRM software and tools, such as Salesforce, or similar platforms.
  • Demonstrated experience in brand promotion, tenant engagement, and partnership management.
  • Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
  • Strong organizational skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  • Proactive and creative mindset with the ability to identify opportunities, propose innovative solutions, and overcome challenges.
  • Strong business acumen and understanding of market dynamics, competitor landscape, and industry trends.
  • Ability to work effectively in a collaborative, cross-functional environment and lead teams towards achieving common goals.


If you are ready for above, pls send your CV to a confidential chat.