They’re seeking a Head of Marketing Insights for the Business Marketing Insights team who will be an integral part of the Global Business Strategy and Marketing Data and Insight team across Marcom and Social PR Marketing. They are seeking a leader who demonstrates remarkable ability to harness and translate strategic insights into actionable marketing plans and strategies, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/marketing outcomes, and experience in building strong cross-functional partnerships. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. Balancing being both a visionary leader and everyday executor is essential.
Partner with Global Business Product and Marketing organization to understand customer needs and our advertising product/solution use cases, drive marketing strategy development, inform creative expression, and optimize/improve marketing communications to achieve business objectives.
Develop the holistic learning agenda (in collaboration with other Understanding functions such as UXR, Product Data Science and Marketing Decision Science) for our B2B marketing priorities.
Design and execute best-in-class quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, and product/solutions development.
Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization including marketing leadership.
Develop researchers to build a high performing team.
5 or more years of experience with marketing strategy, B2B marketing, brand, and/or growth marketing
5 or more years of experience with people management
10 or more years of experience with primary research (quantitative and qualitative)
Proven expertise in leading insights-driven marketing strategy development and activation support from definition to execution, driving impact and influencing product and marketing decision-making.
Effective engagement both at the technical/product level as well as on marketing/communications
Experience in engaging in research work at a tactical/executional level as well as managing the growth and development of a team.
Problem-solving skills and experience moving quickly from blank state to well-defined problem with a suitable methodology.
Communication and presentation skills with proven track record of using insights to influence executives and colleagues.
Experience quickly scaling and prioritizing in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partner.
Experience in building a high-performance team who delivers high impact with efficiency.
In-depth understanding of digital ads ecosystem and advertising and marketing decision making process
If you are interested in finding out more about this career opportunity, please email your resume to Cani Fan, email@example.com Web: www.charterhouse.com.hk
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