Job details
| Location: | Hong Kong S.A.R |
| Job Type: | Permanent |
| Discipline: | |
| Reference: | RSBMG/AW310724 |
| Posted: | 12 months ago |
Job description
Job Duties
Develop and implement comprehensive brand strategies and marketing plans to meet regional sales, revenue, and brand equity goals for our FMCG product portfolio
Oversee the creation of impactful, consumer-centric campaigns and content across multiple touchpoints (e.g. retail, digital, social media, advertising, promotions, etc.)
Analyze market trends, consumer behavior, and competitive activities to identify opportunities and threats, and inform brand decision-making
Collaborate with product development, supply chain, sales, and other teams to ensure seamless brand integration and consistency across the regional FMCG business
Manage and mentor a team of brand managers responsible for executing regional FMCG brand initiatives
Track and report on key performance metrics, including sales, market share, brand awareness, and campaign effectiveness, to measure success and guide future strategies
Effectively communicating the brand vision and positioning to internal and external stakeholders, including retail partners
Requirements
Bachelor's degree in marketing, consumer packaged goods, or a related field; advanced degree preferred
Minimum 7 years of brand management experience in the FMCG industry, with a proven track record of driving successful regional/local brand initiatives
Deep understanding of the FMCG consumer landscape, category dynamics, and regional go-to-market strategies
Proven ability to lead cross-functional teams and collaborate effectively with stakeholders at all levels
Strong strategic and analytical skills, with the ability to translate data into actionable insights and recommendations
Excellent written and verbal communication skills, with the ability to present complex information in a clear and compelling manner
Demonstrated leadership skills and the ability to motivate and develop a high-performing team
Passion for the FMCG industry and a deep understanding of the target consumer
If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, andrew.wong@charterhouse.com.hk Web: www.charterhouse.com.hk