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Regional Senior Brand Manager - Global FMCG

Job details

Location: Hong Kong S.A.R
Job Type: Permanent
Discipline:
Reference: RSBMG/AW310724
Posted: 12 months ago

Job description

Job Duties

  • Develop and implement comprehensive brand strategies and marketing plans to meet regional sales, revenue, and brand equity goals for our FMCG product portfolio

  • Oversee the creation of impactful, consumer-centric campaigns and content across multiple touchpoints (e.g. retail, digital, social media, advertising, promotions, etc.)

  • Analyze market trends, consumer behavior, and competitive activities to identify opportunities and threats, and inform brand decision-making

  • Collaborate with product development, supply chain, sales, and other teams to ensure seamless brand integration and consistency across the regional FMCG business

  • Manage and mentor a team of brand managers responsible for executing regional FMCG brand initiatives

  • Track and report on key performance metrics, including sales, market share, brand awareness, and campaign effectiveness, to measure success and guide future strategies

  • Effectively communicating the brand vision and positioning to internal and external stakeholders, including retail partners

Requirements

  • Bachelor's degree in marketing, consumer packaged goods, or a related field; advanced degree preferred

  • Minimum 7 years of brand management experience in the FMCG industry, with a proven track record of driving successful regional/local brand initiatives

  • Deep understanding of the FMCG consumer landscape, category dynamics, and regional go-to-market strategies

  • Proven ability to lead cross-functional teams and collaborate effectively with stakeholders at all levels

  • Strong strategic and analytical skills, with the ability to translate data into actionable insights and recommendations

  • Excellent written and verbal communication skills, with the ability to present complex information in a clear and compelling manner

  • Demonstrated leadership skills and the ability to motivate and develop a high-performing team

  • Passion for the FMCG industry and a deep understanding of the target consumer

If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, andrew.wong@charterhouse.com.hk Web: www.charterhouse.com.hk

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