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Sales & Marketing

Digital Content Manager - Jewelry

Job details

Location: Hong Kong S.A.R
Job Type: Permanent
Discipline:
Reference: DCMJ/CW030124
Posted: about 2 months ago

Job description

Content Strategy and Planning:

  • Develop and implement a comprehensive content strategy aligned with our brand's goals and target audience.

  • Conduct market research and stay updated on industry trends to identify content opportunities and create engaging, relevant, and shareable content.

  • Collaborate with the marketing team to ensure the content aligns with overall marketing initiatives and campaigns.

 

English Copywriting:

  • Write and edit high-quality, persuasive, and creative copy for various digital platforms, including websites, blogs, social media, email campaigns, and advertisements.

  • Craft compelling headlines, taglines, and product descriptions to capture the attention of the target audience and drive engagement.

  • Ensure all content is grammatically correct, consistent in style and tone, and adheres to brand guidelines.

 

Chinese Reading and Translation:

  • Read and understand Chinese content, analyze its relevance, and extract key information for localization purposes.

  • Translate and adapt English content into Chinese to effectively communicate with the Chinese-speaking audience while maintaining the brand voice and message.

 

Social Media Management:

  • Manage and maintain our brand's presence on various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and WeChat.

  • Develop and execute social media campaigns to increase brand awareness, engagement, and followership.

  • Monitor social media channels for customer inquiries, comments, and feedback, and respond promptly and professionally.

  • Analyze social media metrics, generate reports, and provide recommendations for optimizing content strategy and improving performance.

 

Collaboration and Coordination:

  • Collaborate with cross-functional teams, including marketing, design, and communications, to ensure consistent messaging and branding across all digital channels.

  • Coordinate with external vendors, agencies, and freelancers for content creation and localization projects.

  • Stay up-to-date with digital marketing trends, emerging technologies, and best practices to continuously improve content strategy and performance.

 

About the Candidate:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.

  • Proven experience in digital content management, copywriting, and social media management.

  • Exceptional English copywriting and editing skills.

  • Proficiency in reading and understanding Chinese.

  • Strong knowledge of social media platforms, trends, and best practices.

  • Familiarity with content management systems (CMS) and social media management tools.

  • Excellent communication, collaboration, and project management skills.

  • Ability to work in a fast-paced environment and meet deadlines.

  • Creative mindset with a keen eye for detail.

 

If you are ready for above, pls send your CV to calvin.wan@charterhouse.com.hk

Image 2022 02 26 T04 57 33
Image 2022 02 26 T04 57 33