Digital Content Manager - Jewelry

Job description

​Content Strategy and Planning:

• Develop and implement a comprehensive content strategy aligned with our brand's goals and target audience.

• Conduct market research and stay updated on industry trends to identify content opportunities and create engaging, relevant, and shareable content.

• Collaborate with the marketing team to ensure the content aligns with overall marketing initiatives and campaigns.

English Copywriting:

• Write and edit high-quality, persuasive, and creative copy for various digital platforms, including websites, blogs, social media, email campaigns, and advertisements.

• Craft compelling headlines, taglines, and product descriptions to capture the attention of the target audience and drive engagement.

• Ensure all content is grammatically correct, consistent in style and tone, and adheres to brand guidelines.

Chinese Reading and Translation:

• Read and understand Chinese content, analyze its relevance, and extract key information for localization purposes.

• Translate and adapt English content into Chinese to effectively communicate with the Chinese-speaking audience while maintaining the brand voice and message.

Social Media Management:

• Manage and maintain our brand's presence on various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and WeChat.

• Develop and execute social media campaigns to increase brand awareness, engagement, and followership.

• Monitor social media channels for customer inquiries, comments, and feedback, and respond promptly and professionally.

• Analyze social media metrics, generate reports, and provide recommendations for optimizing content strategy and improving performance.

Collaboration and Coordination:

• Collaborate with cross-functional teams, including marketing, design, and communications, to ensure consistent messaging and branding across all digital channels.

• Coordinate with external vendors, agencies, and freelancers for content creation and localization projects.

• Stay up-to-date with digital marketing trends, emerging technologies, and best practices to continuously improve content strategy and performance.

About the Candidate:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Proven experience in digital content management, copywriting, and social media management.

• Exceptional English copywriting and editing skills.

• Proficiency in reading and understanding Chinese.

• Strong knowledge of social media platforms, trends, and best practices.

• Familiarity with content management systems (CMS) and social media management tools.

• Excellent communication, collaboration, and project management skills.

• Ability to work in a fast-paced environment and meet deadlines.

• Creative mindset with a keen eye for detail.

If you are ready for above, pls send your CV to calvin.wan@charterhouse.com.hk